The Prime Minister, Shri Narendra Modi, will launch the Swachhata Hi Seva movement from September 15th.
As part of an elaborate launch event for this fortnight long movement, the Prime Minister will interact with a cross-section of people from 18 locations across the country, via video conferencing. The people with whom PM will interact include school-children, jawans, spiritual leaders, members of milk and agricultural cooperatives, media persons, local government representatives, railway employees, Self Help Groups, and Swachhagrahis, among others.
The Swachhata Hi Seva movement, which aims at generating greater public participation towards Swachhta, is being organized in the run up to the fourth anniversary of the Swachh Bharat Mission, on October 2nd, 2018, which will also mark the commencement of the 150th year celebrations of Mahatma Gandhi.
Earlier, describing this movement as “a great way to pay tributes to Bapu,” the Prime Minister, in a video message to the people, had exhorted people to be “part of this movement and strengthen the efforts to create a Swachh Bharat.”